It’s a Fan Thing

  • Role: Art Director
  • Agency: loyalkaspar
  • Year: 2017

In 2016 SYFY came to loyalkaspar for a total reinvention of their network that welcomed all fans of sci-fiction and fantasy to the network. As Art Director I helped develop the editorial design language & tone of voice for the network, connecting the on-air experience to the newly relaunched & establishing SYFY as a trusted news destination for fans of the genre.


Concept Development

Early exploration was centred around the metaphor of genre being encoded in the DNA of the network. This authoritative frame evolved into the more inclusive tone-of-voice of the final rebrand.