It’s a Fan Thing
SYFY- Role: Art Director
- Agency: loyalkaspar
- Year: 2017
In 2016 SYFY came to loyalkaspar for a total reinvention of their network that welcomed all fans of sci-fiction and fantasy to the network. As Art Director I helped develop the editorial design language & tone of voice for the network, connecting the on-air experience to the newly relaunched syfy.com & establishing SYFY as a trusted news destination for fans of the genre.
![](https://i0.wp.com/www.peterjeffs.com/wp-content/uploads/2018/10/LK_Syfy_Digital_Frames.001-scaled.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/www.peterjeffs.com/wp-content/uploads/2018/10/LK_Syfy_Digital_Frames.002-scaled.jpg?fit=1920%2C1080&ssl=1)
Concept Development
Early exploration was centred around the metaphor of genre being encoded in the DNA of the network. This authoritative frame evolved into the more inclusive tone-of-voice of the final rebrand.
Credits
- loyalkaspar
- Executive Creative Director: Daniel Döernemann
- Executive Producer: Scott Lakso
- Art Director: Pete Jeffs
- Art Director: Chris Harmon
- Producer: Nicole St Germain
- Design: I Ting Lee
- Design: George Prah
- Animation: James Isaaks
- Animation: Tanner Scarr