Wizarding World of Harry Potter

  • Role: Creative Director
  • Agency: Loyalkaspar
  • Year: 2018

To welcome the arrival of Harry Potter to the SYFY and USA networks we created this fan-forward campaign inspired by the magical manuscripts of JK Rowling. We re-imagined the package as a special hard-cover edition of the book series, creating bespoke packages for each film inspired by the original texts and packed with Easter Eggs for the most fervent students of Hogwarts.

All the News That's Fit to Print

To support the campaign we created a series of editorial bumpers inspired by the Wizarding World's newspaper of record, the Daily Prophet. This flexible toolkit was used across a range of platforms to drive excitement in the lead up to the campaign launch.