Wizarding World of Harry Potter
SYFY / USA- Role: Creative Director
- Agency: Loyalkaspar
- Year: 2018
To welcome the arrival of Harry Potter to the SYFY and USA networks we created this fan-forward campaign inspired by the magical manuscripts of JK Rowling. We re-imagined the package as a special hard-cover edition of the book series, creating bespoke packages for each film inspired by the original texts and packed with Easter Eggs for the most fervent students of Hogwarts.
![](https://i0.wp.com/www.peterjeffs.com/wp-content/uploads/2018/10/PJ_LK_WW_Movies_Social.jpg?fit=1920%2C1080&ssl=1)
All the News That's Fit to Print
To support the campaign we created a series of editorial bumpers inspired by the Wizarding World's newspaper of record, the Daily Prophet. This flexible toolkit was used across a range of platforms to drive excitement in the lead up to the campaign launch.
![](https://i0.wp.com/www.peterjeffs.com/wp-content/uploads/2018/10/PJ_LK_WW_Social_News.jpg?fit=1920%2C1080&ssl=1)
Awards
- PromaxBDA NA — Special Event Campaign — 2019
- PromaxBDA NA — Interstitial/Bumper or Campaign — 2019
Credits
- loyalkaspar
- Creative Director: Pete Jeffs
- Art Director: Chris Harmon
- Design: George Prah
- Design: Bryan Louie
- Animation: Ananya Ghatrazu
- Animation: David Conlkin
![](https://i0.wp.com/www.peterjeffs.com/wp-content/uploads/2018/10/LK_SYFY_WW_4_Footer.jpg?fit=1920%2C1080&ssl=1)