Can’t Not Watch
Peacock- Role: A.C.D.
- Agency: loyalkaspar
- Year: 2019/20
Loyalkaspar was proud to partner with NBCUniversal on the launch of their new streaming platform, Peacock.
With a vibrant six colour palette and a bold & impactful motion language, our visual identity embraced the platform’s status as a challenger brand while celebrating NBC’s rich legacy as one of America’s most beloved entertainment brands.
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Additional Logo Exploration
The final logo animation was a labor of love, with contributions from multiple animators over a period of months — below are some of my favourites which nonetheless missed the final cut.
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Credits
- loyalkaspar
- Executive Creative Director: Daniel Doernemann
- Executive Producer: Scott Lakso
- Associate Creative Director: Pete Jeffs
- Art Director: Jim Read
- Producer: Sarah Kesheshian
- Designer: Chetan Kunwar
- Designer: Rachael Park
- Animation: Micah Hahn
- Animation: Diksha Watani
- Animation: Brad Walter
- Animation: Eric Konon
- Animation: Erik Epstein
- © 2019-2020
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